Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.”
You need traffic to build an email list.
You need traffic to make sales.
You need traffic to fill your coaching programs.
So the big question is, where do you get all that traffic?
Sure, you could buy ads, but if you aren’t careful, you might just fill your list with less-than-ideal audience members and that will do nothing for your sales. You could focus your time and energy on search engine optimization but unless you have years to build your business (and who does?) then SEO should not be your top choice.
Good thing you have other options.
Be a Guest
Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.
By guest posting on other coaches’ blogs, you can “borrow” some of their traffic.
You can’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
Create custom content designed with your host’s unique audience in mind.
Provide stellar value with actionable ideas and strategies not found everywhere else.
Inject your personality so those new to you will instantly connect with you.
Offer a compelling reason to click through to your website or blog for more information.
No list? Here’s a quick way to “borrow” someone else’s list to kickstart your own: Schedule a free event with a partner.
Here’s how it works.
You (as the one with the small list) create a compelling, free training which leads naturally to a low-cost, no-brainer product.
Install an affiliate tracking system such as aMember, Infusionsoft or 1Shopping Cart. Even my online education has the ability to create affiliates to share and sell my courses for a commission!! How cool is that!
Offer your best affiliates a higher percentage of profits in exchange for co-hosting your webinar and bringing their traffic along for the ride.
This is a win/win for both of you, as you gain the traffic while your affiliate gets a bigger payday. Just be sure you have a good funnel in place so that your new list members can benefit from all that you have to offer.
Want to really show off your expert status and bring traffic back to your site, too? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.
Of course, you’re probably not going to appear on the Today Show or Oprah (although that’s not impossible), but there are still plenty of opportunities out there for coaches and consultants in every niche.
Look for interview and speaking opportunities on:
Periscope and Blab
Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.
Even if you don’t yet have a list of your own, it’s easy (and fun) to kickstart your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!
Learn the art of being shareable.....
The Art of Being Shareable
Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts.
Everyone Loves Infographics
Whether you want to know more about how coffee is grown, or you’re looking for ways to boost your blog traffic, you’ll find a variety of infographics to fill you in.
These colorful, easy-to-read graphics share vast amounts of data while still entertaining an audience. By condensing numbers and stats down to easily digestible bite-sized pieces, you can make valuable information highly understandable for any audience. Even better, your market will be happy to share (and share and share).
If you’re not artistic, or don’t have the skills required to create your own, you can hire designers from Fiverr and other job sites, or use a tool such as Piktochart to quickly make infographics your audience will love.
**Pro tip: create an embeddable link for your infographic and encourage other blog owners to share it on their sites. You’ll automatically drive traffic from every site that posts your content.
Create Valuable Posts
Writing a blog post? Don’t just skim the surface of a topic. Dig deep. Provide as much information as you can on the topic.
While some bloggers will tell you that shorter is better, the truth is, posts of 3,000 words are more likely to be shared than their shorter cousins. So don’t worry about attention spans. Readers have proven they want good info and they don’t mind digging into a long post to find it.
Let Your Personality Shine
No one wants to read or share another “me too” post. Not you and not your audience.
What they do want—and what they’ll happily share with their friends and fans—is personality-driven pieces that aren’t afraid to take a stand.
That’s why coaches such as Kimra Luna and Marie Forleo are so popular. You know, simply by reading their content and watching their videos, that what you see is exactly what you get. Nothing is hidden; there’s no “corporate speak” to be found.
It’s easy to form a connection with someone like that because you feel like you know them personally. And what do you do with your friend’s content? You share it, of course!
It doesn’t take much to be shareable. Just be yourself, be transparent, and be valuable. In short, just do what you’re already doing, only with a little bit more oomph!
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